1. Working out of website’s semantic core
At this stage, analysis of keywords and key phrases that are used by users in search engines in order to find necessary information is implemented. Popularity of each key phrase and the extent of its correspondence to the interests of website target audience are estimated. Conclusion about the inclusion of key phrases into semantic core is made according to obtained data.
Approximate size of target audience, which uses search engines in order to find necessary information on the topic of website, as well as potential traffic, that website’s promotion can provide, can be estimated on the base of generated semantic core.
2. Analysis of competitive situation in search engines on targeted queries
After semantic core has been generated, it is necessary to estimate competitive situation on queries, which have been included into semantic core, in the results of search engines. This information plays an important role and helps to define the list of measures, which implementation helps to achieve website’s good position in search results, provided bye sults of search engines. of each specific search engine on each specific query.ecessary to achive ering the srvices each specific search engine on the base of each specific query.
3. Cost estimating of website’s promotion and maintenance of its positions on each specific keyword
After preliminary website’s analysis has been implemented, it is necessary to estimate the amount of work that should be carried out in order to promote and maintain website’s positions in search engines. As we work according to the principle “pay-for-performance”, we do not make difference between website promotion and maintenance. All payments are made in the form of subscriber's rental only upon condition that each keyword will be in top 10 of search results.