Website promotion includes :
· Preliminary analysis:
Working out of website’s semantic core (the list of key queries according to their popularity), analysis of competitive situation in search engines on targeted queries and analysis of competitive websites, cost estimating of website’s promotion and maintenance of its positions on each specific keyword.
· Website search engine optimization:
Website structure optimization, its content optimization, work with external factors, considering by search engines when defining document’s relevance to the query.
· Website search engine submission:
Manual submission of certain pages in search engines, if necessary.
· Monitoring of website positions in search engines:
Constant monitoring of website positions in search engines according to the results of search, based on target queries for the purpose of quick reaction on changes in ranking algorithms.